Marketingsage's Words To The Wise™ articles present practical strategies, tactics and tools to improve sales results and to help others understand the realities of ROI-centric marketing.

How To

The Greatest Cost, Namely Time! It’s easy to understand the value of time when it is applied to wages or a consultant’s time – you pay or earn a fixed price per hour, day, week, month or year. In this case, the value of time remains relatively constant. But when it comes to marketing a product the value of time is not constant. There are certain “windows of opportunity” which can significantly improve profitability and, if missed, can doom an otherwise good product to financial failure. Learn how to work with time by reading this article.

Planning to Achieve a Revenue Target (down-loadable PDF) & Reaching a Revenue Target Calculator (companion spreadsheet)
Use this worksheet to calculate how many customers, prospects and sales leads you need to reach a revenue target.

Defining and Ranking Sales Leads (down-loadable PDF)
This straightforward definition of a sales lead enables the meaningful ranking of opportunities as they enter the business. It also allows both the sales and marketing teams to simultaneously apply different policies for sales lead management.
While many of the day-to-day marketing activities revolve around one promotion or another it’s important to ensure that your activities are supporting a useful strategy. In turn, that marketing strategy should be supporting business goals. This document contains useful list of marketing strategies.
Marketing Planning Cheat Sheet (down-loadable PDF)
General Dwight D. Eisenhower famously said: “In preparing for battle I always found that plans are useless, but planning is indispensable.” This single page cheat sheet shows you the step-by-step planning process.
If you are a trades person or contractor in Ireland this how-to paper can help you boost your sales by teaching you how to use straightforward, no-cost and low-cost marketing techniques.
About Marketingsage
Marketingsage Brochure (down-loadable PDF)
Marketingsage helps clients grow revenue by generating sales leads, building brands, launching new products, and establishing sales channels.