Sales Lead Management: A Practical Guide for Marketers
This downloadable guide describes a practical system for capturing sales leads, why marketers benefit from such a system, the real-world issues faced, the process and information about Marketingsage. It's important because the sales lead management process allows managers to forge tangible links between marketing and sales. It helps clarify strategy, guides decisions and facilitates objective measurement.
If you a Marketingsage Words To The Wise member you can open the file using the link below:
Marketingsage is a full service marketing firm that helps other marketers and business executives increase revenue by cost-effectively generating sales leads, building brands, launching products and developing sales channels. With Marketingsage you can add expertise, bandwidth, specialized tools and contacts when you need them, for as long as you need them.
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