Marketingsage Pay-Per-Lead Program.

Marketingsage's Pay-Per-Lead Program facilitates an assured win-win advertising relationship between a publisher and a client. The turnkey program consists of a thought-through agreement that gives both clients and publishers what they want from an advertising relationship, as well as a managed software system for the capture and delivery of verifiable sales leads in real time.

Under the program, a client pays a publisher in advance for an agreed number of semi-qualified sales leads. Marketingsage provides the publisher with the client's advertising creative and the publisher can use those adverts to fill space that would otherwise go unsold, or which would otherwise sell for a lesser value than agreed with our client.

This means the publisher can generate revenue from any available advertising space and they can choose the location and frequency of our client’s adverts (within the terms agreed). The publisher gains a reliable ongoing advertiser, reducing their sales costs and underpinning the value of their online advertising space.

Respondents to the adverts are directed to an online landing page managed by Marketingsage. When a unique respondent registers for our client's information, that registration is counted as a sales lead. The Marketingsage system automatically acknowledges the respondent's request for information. At the same time Marketingsage's system informs both the client's sale team and the publisher's representative that a new lead was registered.

Because the lead capture system is automated and almost instant, it is easy for the publisher to test and to verify that leads are being recorded. It's also easy for the publisher, the client, and Marketingsage to count sales-leads in real time. Each qualifying lead is paid for by deducting the agreed cost per lead from the deposit prepaid by our client.

For our clients, the program facilitates the purchase of advertisements guaranteed to meet their minimum ROI requirements. It gives them the confidence that their investment will be at least as effective as they’d expect if they placed their adverts with other publications. It allows clients to advertise on web sites that otherwise would present too high a risk to try or to continue advertising on sites that cannot produce enough leads to justify a reasonable investment.

Additionally, because leads are automatically routed to a client's own sales system, the cost of managing real-time leads is dramatically reduced. The Marketingsage system is designed to minimize the cost for the client. Besides ease of administration where Marketingsage can optimize the opt-in form and copy to maximize results, the system is capable of automatically:

  • Correcting data entry details (e.g. “joHN” to “John”).
  • De-duplicating entries.
  • Populating multiple CRM systems simultaneously so salespeople can quickly engage the prospect.
  • Identifying failed email addresses so they can be removed from the system. This keeps the clients list clean and mitigates spam complaints from ISPs who have to manage bounces.
  • Sending multiple follow-up emails.
  • Complies with CAN-SPAM laws that require valid email addresses from the sender and opt-out mechanisms.
  • Identifies IP addresses that help identify the source of an opt-in.
Publisher provided Pay-Per-Lead systems are not the same
Some publishers have their own pay-per-lead systems, but unfortunately most of these systems are designed to appeal to marketers who are not held accountable for sales results.
Most of the publisher-managed systems deliver bulk leads periodically, rather than individual leads in real-time. Leads are delivered when someone downloads a spreadsheet and converts the data for use by the advertiser's CRM system. It's a time-consuming process that either increases the cost per lead and/or delays the delivery of leads.
Real-time processing of leads by the advertiser is impossible with most publisher run systems so the advertiser’s salespeople get overwhelmed with lots of aging leads instead of getting fresh leads in real time. When salespeople gets too many leads at any one time they are forced to cherry pick and discard what otherwise could be good sales opportunities because they simply can't follow up in a timely manner. Additionally, when they reach these leads they find that many have gone cold or they do not remember the context of their request for information.
The Marketingsage Pay-Per-Lead Program is preferred over most publisher run systems because sales leads are delivered in real time and because it costs less to administer.
About Marketingsage
Marketingsage is a full-service marketing agency that acts as a “force multiplier” that enables technology firms to cost-effectively compete with larger or more established rivals. Using a unique mix of market knowledge, integrated marketing services, and proprietary tools, Marketingsage has helped clients make millions in new revenue by generating sales leads, building brands, launching new products, and establishing new sales channels. Marketingsage has achieved that at about 50% of the cost of adding to payroll or using typical agencies.
Marketingsage was founded in 2002 by Agnes A. Lamont and David X. Lamont who each have over 20+ years experience marketing data storage and data management products. Their hands-on experience includes executive management, sales, product marketing, channel marketing, PR, and marketing communications for large firms such as IBM, Seagate, EMC/Legato and a number of innovative start-ups. They have successfully marketed solid state storage, hard disk drives, RAID, backup and recovery, infrastructure management, security, and cloud-based "as-a-service" products directly to enterprise customers and through OEMs, distributors and resellers.
If you think Marketingsage may be able to help you and your business, please give us a call at 925-426-0488 or click here to have us contact you