Marketingsage's Pay-Per-Lead Program facilitates an assured win-win advertising relationship between a publisher and a client. The turnkey program consists of a thought-through agreement that gives both clients and publishers what they want from an advertising relationship, as well as a managed software system for the capture and delivery of verifiable sales leads in real time.
Under the program, a client pays a publisher in advance for an agreed number of semi-qualified sales leads. Marketingsage provides the publisher with the client's advertising creative and the publisher can use those adverts to fill space that would otherwise go unsold, or which would otherwise sell for a lesser value than agreed with our client.
This means the publisher can generate revenue from any available advertising space and they can choose the location and frequency of our client’s adverts (within the terms agreed). The publisher gains a reliable ongoing advertiser, reducing their sales costs and underpinning the value of their online advertising space.
Respondents to the adverts are directed to an online landing page managed by Marketingsage. When a unique respondent registers for our client's information, that registration is counted as a sales lead. The Marketingsage system automatically acknowledges the respondent's request for information. At the same time Marketingsage's system informs both the client's sale team and the publisher's representative that a new lead was registered.
Because the lead capture system is automated and almost instant, it is easy for the publisher to test and to verify that leads are being recorded. It's also easy for the publisher, the client, and Marketingsage to count sales-leads in real time. Each qualifying lead is paid for by deducting the agreed cost per lead from the deposit prepaid by our client.
For our clients, the program facilitates the purchase of advertisements guaranteed to meet their minimum ROI requirements. It gives them the confidence that their investment will be at least as effective as they’d expect if they placed their adverts with other publications. It allows clients to advertise on web sites that otherwise would present too high a risk to try or to continue advertising on sites that cannot produce enough leads to justify a reasonable investment.
Additionally, because leads are automatically routed to a client's own sales system, the cost of managing real-time leads is dramatically reduced. The Marketingsage system is designed to minimize the cost for the client. Besides ease of administration where Marketingsage can optimize the opt-in form and copy to maximize results, the system is capable of automatically:
Correcting data entry details (e.g. “joHN” to “John”).
Populating multiple CRM systems simultaneously so salespeople can quickly engage the prospect.
Identifying failed email addresses so they can be removed from the system. This keeps the clients list clean and mitigates spam complaints from ISPs who have to manage bounces.
Sending multiple follow-up emails.
Complies with CAN-SPAM laws that require valid email addresses from the sender and opt-out mechanisms.
- Identifies IP addresses that help identify the source of an opt-in.