Countdown to Success

The countdown practice allows executives at start-ups and emerging businesses to leverage Marketingsage's deep product, market and channel knowledge, along with a wide range of integrated marketing services, to help ensure a faster, more successful launch at an affordable price.

Marketingsage's integrated approach can reduce the capital and time required for a successful launch by up to 50% by expanding a client's product marketing, channel marketing and marketing communications as needed, for as long as needed.

Strategic Counsel, Planning, and Positioning

Chances are, you already have a business and marketing plan. However, it’s not unusual for gaps to exist or to require updated or more detailed profiles of customers, competitors, potential partners and marketing budgets. Marketingsage has the talent, tools and contacts to update or expand the plan. We have developed a highly effective positioning methodology, to ensure that you can clearly differentiate and articulate the value of your soon-to-be released offering in a way that is valued by customers and partners in the market.

Content Creation and Brand Building

Product naming, brand protection, creating a corporate identity, and developing the collateral, tools, and on-line presence can be overwhelming for emerging companies who may be bootstrapping or building their marketing team. Marketingsage has the scope to take care of these tasks from a strategic perspective and ensure complete tactical fulfilment that works effectively across all media and is sensitive to your audiences.

From designing go-to-market identity and setting up your web site to working with your engineering team and early customers to create sales tools and product collateral, we’ve got you covered. Marketingsage is unique in our mix of technology backgrounds, market knowledge, and breadth of communications and creative capabilities, so we can get the job done without creating additional overhead and without wasting your valuable time. We can literally turn your cocktail napkin visions into polished videos, brochures and sales guides!

Building Buzz and Early Communications

Even before your product reaches the market, we open communications with key influencers, analysts, journalists, and opinion leaders to credential your internal experts and build anticipation for launch.  Through proactive outreach campaigns, we engage clients in thought-leadership activities such as targeted speaking engagements and by-lined articles.

We encourage clients to engage early in social media and develop engagement plans and policies, and provide the support necessary to ensure that this increasingly influential media is primed and ready in advance of the official launch. Beyond maintaining corporate blogs, twitter, LinkedIn and Facebook accounts, we proactively monitor and facilitate communication in relevant forums and discussions.

All countdown phase clients work directly with a Marketingsage director, experienced experts who will tailor specific services to their individual needs and in-house capabilities. As the client firm grows, Marketingsage can change the mix of services, increase PR and social media activities, and seamlessly add lead generation, lead capture and lead nurturing capabilities.

Learn More

Learn more about how your business beat your competition, attract better sales leads and win the loyalty of your customers by contacting Marketingsage now.

Words To The Wise: Practical strategy, tactics and tools for improving your results.