The Countdown practice allows executives at start-ups and emerging businesses to leverage Marketingsage's deep product, market and channel knowledge, along with a wide range of integrated marketing services, to help ensure a faster, more successful launch at an affordable price.
Our deep market and technology expertise in data storage, data management and IT infrastructure enable us to go deeper than typical agencies, especially when it comes to positioning, content creation, and outreach. We also have the hands-on executive experience it takes to move the ball in dynamic start-up situations.
Marketingsage's integrated approach can reduce the capital and time required for a successful launch by up to 50% by expanding a client's product marketing, channel marketing and marketing communications as needed, for as long as needed.
Strategic Counsel, Planning, and Positioning
Chances are, you already have a business and marketing plan. However, it’s not unusual for gaps to exist or to require updated or more detailed profiles of customers, competitors, potential partners and marketing budgets. Marketingsage has the talent, tools and contacts to update or expand the plan. We have developed a highly effective positioning methodology, to ensure that you can clearly differentiate and articulate the value of your soon-to-be released offering in a way that is valued by customers and partners in the market.
Content Creation and Brand Building
Product naming, brand protection, creating a corporate identity, and developing the collateral, tools, and online presence can be overwhelming for emerging companies who may be bootstrapping or building their marketing team. Marketingsage has the scope to take care of all of these tasks from a strategic perspective and ensure complete tactical fulfillment that works effectively across all media and is sensitive to your audiences.
From designing go-to-market identity and setting up your web site to working with your engineering team and early customers to create sales tools and product collateral, we’ve got you covered. Marketingsage is unique in our mix of technology backgrounds, market knowledge, and breadth of communications and creative capabilities, so we can get the job done without creating additional overhead and without wasting your valuable time. We can literally turn your cocktail napkin visions into polished videos, brochures and sales guides!
Building Buzz and Early Communications
Even before your product reaches the market, we open communications with key influencers, analysts, journalists, and opinion leaders to credential your internal experts and build anticipation for launch. Through proactive outreach campaigns, we engage clients in thought-leadership activities such as targeted speaking engagements and bylined articles.
We encourage clients to engage early in social media and develop engagement plans and policies, and provide the support necessary to ensure that this increasingly influential media is primed and ready in advance of the official launch. Beyond maintaining corporate blogs, twitter, and Facebook accounts, we proactively monitor and facilitate communication in relevant forums and discussions.
All Countdown phase clients work directly with a Marketingsage partner, experienced industry experts who will tailor specific services to their individual needs and in-house capabilities. As the client firm grows, Marketingsage can change the mix of services, increase PR and social media activities, and seamlessly add lead generation, lead capture and lead nurturing capabilities.
Marketingsage is a full-service marketing agency that acts as a “force multiplier” that enables technology firms to cost-effectively compete with larger or more established rivals. Using a unique mix of market knowledge, integrated marketing services, and proprietary tools, Marketingsage has helped clients make millions in new revenue by generating sales leads, building brands, launching new products, and establishing new sales channels. Marketingsage has achieved that at about 50% of the cost of adding to payroll or using typical agencies.
Marketingsage was founded in 2002 by Agnes A. Lamont and David X. Lamont who each have over 20+ years experience marketing data storage and data management products. Their hands-on experience includes executive management, sales, product marketing, channel marketing, PR, and marketing communications for large firms such as IBM, Seagate, EMC/Legato and a number of innovative start-ups. They have successfully marketed solid state storage, hard disk drives, RAID, backup and recovery, infrastructure management, security, and cloud-based "as-a-service" products directly to enterprise customers and through OEMs, distributors and resellers.
If you think Marketingsage may be able to help you and your business, please give us a call at 925-426-0488 or click here to have us contact you.