Sales Lead Generation
Sales lead generation is arguably the most important marketing achievement for any business, next to making an actual sale. So, to generate sales leads, and ultimately revenue, businesses engage in activities such as press relations, advertising, social media, events, web site optimisation, white paper publishing, etc. For most good marketers, these activities do generate sales leads, but not necessarily the quality or quantity they need to meet their revenue goals. That’s where Marketingsage can help.
Marketingsage helps you generate, capture and nurture higher quality leads and higher quantities of leads from your existing budget.
We use our skills, knowledge of your market, creative resources and relationships with the media to promote the right message, to the right audience, at the right time to generate information, pricing and purchase requests. We can also provide you with prospect lists for outbound calls.
Your sales team will get their sales leads, so they can respond to close sales. Additionally, we'll add each interested prospect to your house mail list, so you can inexpensively build your relationship with them, nurture them through the product selection process and introduce new products.
Marketingsage can manage your house list, removing those who are no longer prospects and non-leads (e.g. undesirable records and those with unusable contact details). Our proprietary tools allow us to grade and prioritise your leads, so your sales team can spend their time on the quality leads they want. This process also allows us to segment leads so personalised messages can be sent to different interest groups. This increases the effectiveness of each promotion.
We continually analyse results, so we can optimise your lead generation process. This optimisation is critical because the effectiveness of any creative and media outlet changes over time. Our process allows us to lower your cost-per-lead and/or increase the number of leads you get for the same budget. Uniquely, Marketingsage can also optimise your cost-per-quality-lead so you can make truly effective budgeting decisions.
Our sales lead reports give you the information needed for effective interdepartmental cooperation, budget recommendations and strategy formulation.
Marketingsage vs. In-house
People are often surprised to learn that Marketingsage is typically hired by executives who have extensive marketing experience. Savvy marketers hire us because they recognise our ability to effectively execute best-practice marketing strategies at a lower cost than they can in-house or using typical agencies. Additionally, they recognise that because Marketingsage represents multiple clients, we will always have more information about what's working and where the best media buys can be found. We simply have more leverage and economies of scale than any advertiser can get on their own. Additionally, contracting Marketingsage to help the in-house team is less expensive than adding to payroll. When a client reduces their marketing overhead they can apply a greater percentage of their budget to sales generating programs and enhance their results even further.
Marketingsage vs. Typical Agencies
Typical agencies are task-centric, not result centric. They specialise in PR, graphic design, search engine optimisation and other tasks that are just one component of any viable lead generation system. They have no effective way to optimise and improve a client's sales lead generation system. Doing more, instead of doing better, simply increases costs without necessarily increasing the return. Additionally, typical task-centric agencies require significant coordination, increasing a client's workload rather than reducing it.
Marketingsage delivers a sustainable sales lead management system that is continuously optimised to produce the best results. We have proprietary and specialist tools that make us more effective and cost-effective than typical agencies. And, we specialise in markets, so we know how our clients' customers make their purchase decisions.
Learn more about how your business beat your competition, attract better sales leads and win the loyalty of your customers by contacting Marketingsage now.
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